Start with these six questions:

Do you have a story to tell? Do you have a training need?

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  1. 1. What is the purpose of your program, i.e. train, inform, motivate?


  1. 2. Who is your audience?


  1. 3. What is the message - the one idea, inspiration, or suggestion - you want to deliver?


  1. 4. Are there any benefits you can offer the audience?


  1. 5. Do you want to include a call to action?


  1. 6. What content points do you want to present?